With Both Tap TV and Our Music Video, Jukeboxes now occupy televisions in the locations. We wanted to allow venues to quickly create and run self-promotional ads.

Defining the Problems & Strategy

We broke down the problem into several successive discovery Components.

Technology

• Jukebox(modded headless ie7), TapTV (unity based playback), & Our Network administration web application

• What could these promotions look like.(motion graphics, video, duration)

Audience

• Whom would create these Ad Promotions
• What value will they Gain from it.
• What will the Patron expect of the experience
• What should these Ads do
  • what problems are they solving
  • What are the tools we have access to through the current administration tool

Drawing Inspiration

Internally, I called it a meme generator for happy hours. Working closely with engineering in Chicago to understand the current constraints of our administrative web services. After several rounds of iterations with internal stakeholders, we established some guiding constraints and demanding requirements to work with the existing system. I built a static HTML prototype to establish a proof of concept before handing everything over to the Chicago team for full-blown system integration.

Building a deep library.

Working with the game and art department, we established a set of goals & constraints for the advertising to hit. It became a core value that each template is populated with useful text to help users envision how they could use the tool. For production, We then repurposed a tool for mapping our game sprites to now generate a JSON file describing coordinates, font family, sizes, and colors for the actual ad manager application to import.

Final Product & Reception

The end product was well received by our sales team and our already-established clients. It quickly became the leading value we provided to locations outside our entertainment features. Providing an important visible new role for our jukeboxes could bring to locations.

Desktop Comps